Time to Start Marketing to Hispanics/Latinos in Minnesota!

The 2010 census is published and it makes it clear that it is time for Minnesota to start marketing to Latinos!  The Hispanic/Latino market is the the fastest growing population in the state and this market is ready for companies to start talking directly to it.   The Hispanic/Latino population increased 75% in Minnesota in the past 10 years versus 6% for the non-Hispanic/Latino population.

You don't have to translate all your marketing materials into Spanish, but we do recommend that you tailor your message and cultural background to fit this specific demographic so the material feels relevant to them!  We recommend Hispanic/Latino talent in your advertising, using accents where appropriate, and a family oriented bent to the material.

Fun Facts - Hispanics in Minnesota!
*  More than 250,000 Hispanic/Latinos in Minnesota
*  More than half the community is in Hennepin, Ramsey and Dakota counties
*  Nobles, Watonwan and Kandiyohi Counties have the largest percent Hispanic  populations, with more than 15%.   
*  Average temperature in Venezuela year round is 30 °C (80°F) while the average temperature in Minnesota in January is 13°F (-10°C) and doesn't average 80°F until June or July. 

Top Minnesota Counties for Hispanic Population

Interactive map of Minnesota by County!

Race and Hispanic Origin Brief from US Census 2010